In our complex world where technology infiltrates every moment of our busy, modern lives, sometimes we yearn for the simpler things in life. In advertising, fashion and social media, we are seeing a steer away from super-polished, perfect visuals and an acceptance of the antithesis – everything that is organic, authentic and stripped back.
This craving for a back to basics approach is echoed in the architectural trend for raw materials, where designers are showcasing the beautiful simplicity of exposed finishes and construction materials in their purest state.
For example, the trend for futuristic glazed structures seems to be waning due to its popularity and overuse within urban landscapes1, with more tactile and traditional materials such as brick, stone and cement now taking centre stage for external wall cladding.