Sixteen tonnes of clay to 151 nursery schools for an art installation project celebrating Hull as the UK city of Culture 2017.
Sixteen tonnes of clay to 151 nursery schools for an art installation project celebrating Hull as the UK city of Culture 2017.
Wienerberger partnership with Booth Ventures to ensure none of the extracted material from Mouselow Quarry is wasted.

Sustainability Case Studies

Wienerberger’s Sustainability Roadmap features the core areas of Products, Production, Employees and Social Responsibility. Below are some case-studies demonstrating our support to the communities in which we serve. Scroll down to see the Roadmap in action.

  • Heritage Open Days

Heritage Open Days

In 2017 and 2018, Wienerberger’s Ewhurst factory has opened its doors to the public for its own Heritage Open Day where visitors could get a behind the scenes look at the work of our highly skilled Heritage Services team.

Established in 1994, Heritage Open Day is run by the National Trust as England’s contribution to the European Heritage Festival. Wienerberger received 150 visitors in 2017 and 250 visitors in 2018 for a day of factory tours and demonstrations. A diverse range of visitors attended the event, young and old, from the local community and further afield.

Visitors were told about the special conservation and restoration projects that the Keymer roof tiles and Heritage Services team are involved in, as well as being shown the 400-year-old method of producing Keymer tiles by hand. Visitors were even given the opportunity to have a go at making their own clay roof tile.

  • Sixteen thousand bricks

Sixteen thousand bricks

Wienerberger donated 16 tonnes of clay to 151 nursery schools for an art installation project celebrating Hull as the UK City of Culture 2017

The Hull UK City of Culture 2017 team joined forces with Wienerberger and the No Limits learning programme to develop The Sixteen Thousand project. Wienerberger’s Broomfleet factory delivered 16 tonnes of Humber clay, quarried locally, to Hull’s nurseries in May 2017.

As a way to represent the 16,000 young children living in Hull and get them involved in the City of Culture celebrations, each child under 5 years old attending the city’s 151 nursery schools and early years centres was given a clay brick to decorate with their own individual design.

Andrew Shimmin is the Headteacher of McMillan Nursery School which was one of first nursery schools to receive their clay. He commented, “Clay is a fantastic material that young children can use. It is malleable, it develops their hand strength and they can use their imaginations.”

Ian Martinson, Wienerberger’s Heritage Craftsman and Team Leader, led clay modelling workshops for the children during which they were encouraged to express themselves using the material, utilising different tools such as twigs, leaves, pine cones, toy cars and their own hands to carve and make marks on the surface of unfired clay bricks. This showed the school children the potential of the material and taught them about the construction of the world around them, including their own homes and favourite places. Each child received a certificate to commemorate their contribution to the project.

Ian Martinson commented, “There have been a few stars here today [at McMillan Nursery School] who have loved working with clay. It’s amazing even at this age how much skill they show when you just let them have the chance, that’s what has been so good to see. It is definitely the best part of my job having the chance to pass on the joy of making things from clay.”

Once the 16,000 unfired clay bricks had been carved by the nursery school children, Wienerberger took them back to their Broomfleet factory in East Yorkshire. Here the children’s bricks were dried and then fired in the kilns with great care. After firing, the 16,000 bricks were transported to the C4Di building at Hull Marina where the installation was to be set up for public viewing.

The Sixteen Thousand installation was open to the public from Monday 2nd October to Sunday 5th November 2017. The bricks were displayed stood up on the floor and on specially built display shelves in the glass walled exhibition space, so they could also be seen from the outside. The children who created bricks were able to come with their families to enjoy the exhibition, with the busiest day welcoming over 600 visitors.

Drop-in creative clay workshops were also held every weekend and throughout the school half term holidays where visitors could get to grips with clay themselves.

After the temporary exhibition closed, the 16,000 bricks needed to be repurposed. Children were able to collect their brick as a memento and the remainder were divided amongst the 151 nursery schools that participated in the project. Due to the great public reception of the project, a selection of bricks were also be incorporated into the redevelopment of Hull’s Fruit Market.

Ian Read, Head of Learning and Participation at Hull UK City of Culture 2017, commented: “We are delighted that Wienerberger has been part of this project, helping us facilitate a fantastic opportunity to inspire the youngest people in the city. It has allowed the children’s imaginations to run wild, be involved in a piece of culture for Hull and hopefully has inspired a lifetime’s love of arts.”.

The BBC also covered Ian’s clay modelling workshop at McMillan Nursery School, you can watch the video here.

  • Ewhurst CofE infant school

Ewhurst CofE infant school

6,000 bricks and roof tiles were donated to an infant school, less than three miles from our Ewhurst factory, to create a safe and comfortable space for children to learn and play

Wienerberger was approached by the school governors requesting assistance to replace an old wooden classroom called the Miller Hut. Originally constructed in the 1950s, the timber-built Miller Hut had since become structurally unsafe and was no longer used, taking up valuable space on the school grounds. The school had ambitious plans to construct a new building which would not only provide extra teaching space but would enable the school to run a breakfast and after-school club, thereby offering more flexibility to working parents whose children attend the school in Ewhurst.

We felt this was a great opportunity to help improve local services for the community at Ewhurst and offered our Olde Alton Yellow Multi brick and Traditional Elizabethan Keymer roof tiles for the project, as they beautifully complemented the stonework and roof tiles of the main school building.

On receiving the donation Bob Arnold, Chair of Governors, commented: “We were delighted when Wienerberger agreed to donate the tiles and bricks that we needed to construct a new stand-alone building on the school site."







"Not only has the school received support from an organisation with operations in the village, but the bricks are also an almost perfect match in colour and shading to the original stonework. The extra space that has been generated by our new building should enable the school to remain a pivotal part of the community for generations to come.”

The new building, named the Dove Centre, was officially opened on 29th June 2016 by the Director of Education for Guildford Diocese as part of the school’s 170th anniversary celebration.

  • Newport primary school

Newport primary school

Staff at Wienerberger’s Broomfleet factory recruited the creativity of students at Newport Primary School to reinvigorate their energy awareness campaign

The partnership began when staff at Broomfleet visited students at Newport Primary School to describe how roof tiles were made and to explain the importance of saving energy in the manufacturing process. Students were then invited to help encourage staff to save energy at the Broomfleet by creating colourful posters. The students produced fantastic eye-catching posters with slogans such as ‘Save Energy, Save the Planet’ which are now on display around the factory.

As a thank you Ian Martinson, Broomfleet’s talented in-house sculptor, ran a special clay model-making workshop for the students and then carefully fired the models in specialist kilns back at the factory. This project, which has fostered a strong connection between Broomfleet and Newport Primary School, culminated in a visit to the factory itself where students saw first-hand how roof tiles are made and even produced their own handmade clay tiles.






Debby O'Connell, Headteacher at Newport Primary School commented “The students have all learnt a great deal not only about the company and industry but also the processes involved in clay and what it can be used for. Many of the children have said that it is the best and most enjoyable lesson they have had. The skills they have learnt have been tremendous.”

Rob Jennings, Production Engineer and Energy Champion at Broomfleet said “Wienerberger is a major employer in the town and many students have relatives working at our factory. It’s been extremely rewarding to involve them in our energy saving campaign and inspire the next generation to join the industry.”

  • Cranleigh centenary garden

Cranleigh centenary garden

Wienerberger donated clay pavers to a garden project at Snoxhall Fields in Cranleigh, Surrey which commemorated the First World War centenary in 2018

7,680 Atlas UWF Tumbled pavers created a curved feature pathway, with a paved circular area at the centre that will host community events.

The project was supported by Fields in Trust, the British Legion, Surrey County Playing Fields Association and the Cranleigh Parish Council. This area originally served as a convalescent centre for those wounded in the war as it was located adjacent to Oaklands Military Hospital. After its transformation, this outdoor space opened in November 2018, in time for the 100th anniversary of the signing of the Armistice in 1918.

The garden also features poppy decorated oak benches, a steel poppy sculpture designed by Gwyn Bullen, a steel dedication screen to 415 fallen soldiers from the local area and especially for Remembrance Sunday, 415 paper-plate poppies from local primary school pupils.

  • Resource efficiency at Mouselow Quarry

Resource efficiency at Mouselow Quarry

Wienerberger has partnered with Booth Ventures to ensure none of the extracted material from Mouselow Quarry is wasted

The shale extracted from Mouselow quarry, near Glossop, is a key ingredient for brickmaking at Wienerberger’s Denton factory. Between the shale layers is a band of sandstone which, although unsuitable for use in brick manufacturing, is ideal for stone work projects. The sandstone is used in a variety of applications in the construction industry, from high-quality stone paving to engineering works.

In order to maximise the productivity of the quarry, Wienerberger has contracted Booth Ventures to extract the sandstone and in turn expose the shale that our Denton factory requires. 

Booth’s specialist crushing and grading equipment maximises the use of the sandstone, generating a wide range of aggregates from sand fill, pipe bedding, Type 1, 6F2, and rip-rap to block stone. The block stone has been used in prestigious projects such as Dickens Yard in Ealing, London and the Corn Exchange, Manchester.

Removing the sandstone in this manner also has the additional benefit of making it quicker and easier to achieve the final restoration design at the end of life stage. Once the quarry reaches the end of its active lifespan, it will be restored to natural habitat and planted with native flora to promote biodiversity in and around the site. 

  • Housing People Building Communities

Housing People Building Communities

Over four years, Wienerberger worked with Liverpool-based housing charity Housing People Building Communities (HPBC) which aims to improve the supply of affordable new homes and create socially inclusive and cohesive communities

Since 2012, Wienerberger has donated 17,000 roof tiles, over 1,800 square metres of roof felt, around 10,000 engineering bricks and 88,000 pavers. These materials have been used as essential resources in the design and development of homes that help to create thriving communities.

In total Wienerberger’s support saved the not-for-profit approximately £43,000. But most importantly, it’s helped create the dream of owning a home a reality for so many.