Clay pit at quarry.

Sustainability Case Studies

Wienerberger’s pursuit of sustainable growth, balancing environmental, social and economic principles, is demonstrated throughout the company’s value chain in a variety of ways. Explore our case studies to discover how we are improving people’s quality of life with our building materials and solutions.

Heritage Open Days


In 2017, 2018 and 2019, Wienerberger’s Ewhurst factory opened its doors to the public for Heritage Open Day (a day run by the National Trust as England’s contribution to the European Heritage Festival). Visitors were offered guided tours of Ewhurst’s brick and tile factory, and could get a behind-the-scenes look at the work of our highly skilled Heritage Services team.

Heritage Open Day visitors, from the local community and further afield, were told about the special conservation and restoration projects that the Keymer roof tiles and Heritage Services team are involved in. As well as being shown the 400-year-old method of producing Keymer tiles by hand, visitors were given the opportunity to have a go at making their own clay roof tile.

Sixteen Thousand Bricks

Broomfleet & City of Hull

The Hull UK City of Culture 2017 team joined forces with Wienerberger and the No Limits learning programme to develop The Sixteen Thousand project. Wienerberger donated 16 tonnes of unfired clay bricks to 151 nursery schools in Hull, provided tutorials in clay carving, then fired the 16,000 bricks at Wienerberger’s Broomfleet factory. The individually carved bricks formed a public art exhibition at C4Di building at Hull Marina. Since the City of Culture celebrations ended, a selection of bricks have been incorporated into the redevelopment of Hull’s Fruit Market.

Watch the video.

Ewhurst CofE Infant School


In 2016, Wienerberger was approached by the school governors from an infant school close to our Ewhurst factory, requesting assistance to replace an old wooden classroom called the Miller Hut. Originally constructed in the 1950s, the Hut had since become structurally unsafe and was no longer used.

We felt this was a great opportunity to help improve local services for the Ewhurst community and so we donated 6,000 bricks and roof tiles, namely our Olde Alton Yellow Multi brick and Traditional Elizabethan Keymer roof tiles for the project, as they beautifully complemented the main school building. The new building, named the Dove Centre, not only provides extra teaching space but enables the school to run a breakfast and after-school club. 

Newport Primary School



After staff at Broomfleet factory visited the Newport students in Yorkshire to describe how roof tiles were made and to explain the importance of saving energy in the manufacturing process, students were then invited to help encourage Broomfleet staff to save energy by creating colourful posters. The students produced fantastic eye-catching posters and as a thank you Ian Martinson, Broomfleet’s talented in-house sculptor, ran a special clay model-making workshop back at the factory.

Rob Jennings, Production Engineer and Energy Champion at Broomfleet said “Wienerberger is a major employer in the town and many students have relatives working at our factory. It’s been extremely rewarding to involve them in our energy saving campaign and inspire the next generation to join the industry.”


Cranleigh Centenary Garden

Ewhurst & Cranleigh

Wienerberger donated 7,680 Atlas UWF Tumbled clay pavers to a garden project at Snoxhall Fields in Cranleigh, Surrey, which commemorated the First World War centenary. This area originally served as a convalescent centre for those wounded in the war as it was located adjacent to Oaklands Military Hospital. After its transformation, this outdoor space opened in November 2018, in time for the 100th anniversary of the signing of the Armistice in 1918.

The pavers created a curved feature pathway, with a paved circular area at the centre that will host community events. The garden also featured a steel poppy sculpture designed by Gwyn Bullen, a steel dedication screen to 415 fallen soldiers from the local area and 415 paper-plate poppies from local school pupils.

Mouselow Quarry


Wienerberger has partnered with Booth Ventures to ensure none of the extracted material from Mouselow Quarry is wasted. The shale extracted is a key ingredient for brickmaking at Wienerberger’s Denton factory, however between the shale layers is a band of sandstone which, although unsuitable for use in brick manufacturing, is ideal for architectural stonework projects.

To maximise the productivity of the quarry, Booth Ventures extracts the sandstone and in turn exposes the shale that Wienerberger’s Denton factory requires. Booth’s specialist crushing and grading equipment maximises the use of the sandstone, generating a wide range of aggregates from sand fill to block stone. The stone has been used in prestigious projects such as Dickens Yard in Ealing, London and the Corn Exchange, Manchester.

Housing People Building Communities


Over four years, Wienerberger worked with Liverpool-based housing charity Housing People Building Communities (HPBC) which aims to improve the supply of affordable new homes and create socially inclusive and cohesive communities.

Wienerberger donated 17,000 roof tiles, over 1,800 square metres of roof felt, around 10,000 engineering bricks and 88,000 pavers. These materials have been used as essential resources in the design and development of homes that help to create thriving communities. In total Wienerberger’s support saved the not-for-profit approximately £43,000. But most importantly, it has helped to make the dream of owning a home a reality for so many.